7 Thumbnail Best Practices That Increase CTR
Published on March 15, 2025

Creating effective thumbnails is crucial for YouTube success. Here are seven best practices that can help increase your click-through rate:
1. Use High Contrast Colors
High contrast helps your thumbnail stand out in a crowded feed. Use complementary colors that pop against each other.
2. Include Clear, Readable Text
If you use text, keep it short (3-5 words maximum) and use a font that's easy to read at small sizes.
3. Show Emotion in Faces
Human faces that display strong emotions connect with viewers and drive curiosity.
4. Maintain Brand Consistency
Use consistent elements across your thumbnails to build brand recognition.
5. Create Curiosity Gaps
Design thumbnails that make viewers wonder what the video is about without being misleading.
6. Optimize for Mobile Viewing
Remember that most viewers will see your thumbnail on mobile devices, so make sure elements are visible at small sizes.
7. A/B Test Your Thumbnails
Use Thumbnail Preview to test different designs before publishing, and analyze performance data to refine your approach.
By implementing these best practices, you can create thumbnails that attract more clicks and views to your videos.
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